The end of August saw a brand new store opening in Fosse Park Shopping Park, Leicester as part of their multi-million pound investment programme. Previously a BHS, and before that a Toys R Us, the new owners are budget fashion retailers, Primark.
Primark currently operates in 11 countries, employing over 32,000 people here in their 169 UK stores, offering great wearable and affordable fashion.
I was invited along to their press launch for a sneaky peak before the store opened to the public.
Personally, I think Primark has come on leaps and bounds in the past few years, the quality of the clothing is so much better than it was previously. They're great for 'seasonal purchases'; if you're looking for something to last you for a 'season' rather than a wardrobe staple to last you for years.
Listening to the opening speech from the new store manager, I was humbled to hear how they work extremely hard to ensure responsible sourcing, better working conditions and they're sitting comfortably in their top 5% place in the list of Ethical Trading Initiative member brands.
We were invited upstairs into the staff quarters for refreshments when we first arrived which was a really lovely space, brightly decorated rooms filled with natural light and modern features, with bowls of Primark sweets at every turn! ;) Employees all looked happy, comfortable and really excited for the launch.
The new Fosse Park store showcases 2 floors of the latest trends in women's, men's and children's fashion, footwear, accessories, lingerie and homeware. I loved the fact that all the women's fashion was on the ground floor, with men's, children's and homeware upstairs. This makes things so much easier to find.
The store was set up beautifully, it was bright, clean and spacious unlike other Primark's I have visited in the past. I loved the look of the changing rooms, all shiny and new with floor to ceiling mirrors! You know how I love me a full length mirror ;).
I adore the
blog props homeware section at Primark, they have the cutest bits and everything is super affordable. I'm often popping in to pick up some quirky bits for the house, or more often than not, for blog props. I think I started a little trend with the gold pineapple candles, I got a little excited when I saw them and made sure all the ladies I was with saw how cute they were and I'm pretty sure they all threw one, or even two into their basket! I also loved the look of this gold 'LOVE' LED light for my dressing room!
I had a great morning at the launch, the area manager proudly showed us around every area of the store and after the official opening, customers were met by applause as they excitedly entered the new store.
I'm confident that customers will love the new look contemporary store. I was certainly pleasantly surprised!